Brazil’s Vivo calls on AI to aid fight with inflation

Richard Agnew2026-05-12T07:25:00

Source: Vivo

Chief Executive Christian Gebara surveys “vast number of opportunities” from AI tech, including an upcoming major customer support revamp, as operator seeks to restrict inflation impact on margin.

This article includes:

Themes: Artificial intelligence (AI); Cost optimisation; Customer experience transformation; Inflation management; Network automation; Process automation; Revenue diversification.
Events: Telefonica Vivo Q1 FY26 earnings call.
People: Christian Gebara; Rodrigo Monari.
Geographic: Brazil.
Organisations: Claro Brasil; Microsoft; Sabesp; Sao Martinho; Telefónica; Telefónica Tech; Vivo.

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